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Both studies showed that the trendiness and excitement of the app were larger drivers of its use than motivations that relate to what most users believe to be its purpose (dating/sex).
Participants in Le Febvre's study were asked what their motivations for their behaviors.
It's popular: 48.3% of the respondents indicated that the main reason they used Tinder revolved around its popularity — the media hype or the fact that many of their peers were using it.
Only about 5% of those surveyed indicated that the desire for hookups was their main motivation for joining the site. The participants were also asked what they thought the purpose Tinder was.
The researchers then used a statistical technique to group those ratings into general categories.
The categories, and the average ratings of the participants for each category, are summarized in the table below.
It was not uncommon for participants to use the app because they wanted positive feedback on Tinder or because receiving such feedback felt good.