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“Guys found it to be ‘desperate,’ when it wasn’t desperate, it was part of a broken system.” Like many startup founders, Wolfe has big ambitions for the service: “It’s not a dating app, it’s a movement,” she says.“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.Just ask loved-up Stella Ansell, 69, and her 72-year-old husband Peter.The newly married couple of 'silver surfers' from West Sussex were both widowed earlier in life, but they found love again with each other on the internet just two years ago.'And then once I did eventually start trying to go to places like dinners or dancing, I got the feeling that other women were - completely unnecessarily - perhaps a little threatened by me as a single woman.'We both walked up to the door of the pub and there was a sign saying it was closed for refurbishment!Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.
One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.
A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.
“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.
“It’s easier as a guy, you’re swiping and then just letting the girls take the next step.” Plus, he adds, “the women are so impressive.” Wolfe pulls out her cell phone, which is hot pink with a bright yellow bumble-bee decal on the back, and shows me a guy she matched with in Costa Rica, of all places.
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In essence, the app is an attempt to answer her train of questions above.